Caso Práctico: Coca-Cola’s loyalty stamp card for Helsingburger

Client

Coca-Cola Sweden, in collaboration with Helsingburger, a premium Swedish burger chain known for their in-house minced beef with specially curated herbs and spices. Helsingborg operates 10 locations in Southern Sweden.

Objective

To increase customer loyalty and repeat visits to Helsingburger outlets by providing an engaging  digital loyalty program through a QR-code-based loyalty stamp card.

The process

1. Customer scans the QR-code

   
   

• QR codes are displayed in-store and on promotional materials.

• Customers scan the QR code with their mobile devices.

  
  

2. Customer registration

   
   

• The customer registers by entering basic personal information (e.g. name, email, phone number).

  
  

3. Loyalty card added to digital wallet

   
   

• Upon registration, the loyalty stamp card is immediately saved in the customer’s digital wallet (e.g. Apple Wallet, Google Wallet).

  
  

4. Earn loyalty stamps

   
   

• For each menu purchase, the customer scans their digital loyalty stamp card at checkout.

• A digital stamp is added to their card.

  
  

5. Redeem rewards

   
   

• After accumulating a predefined number of stamps, the customer is eligible for a free meal.

• Redemption is seamless and tracked via the digital card.

  
  

Key benefits

1. For customers

   
   

• Ease of use: The digital format eliminates the need for physical cards.

  
  

• Instant gratification: Rewards are clear and easily tracked via their smartphone.

  
  

• Exclusive rewards: Customers feel valued and incentivized to return.

  
  

2. For Helsingburger

   
   

• Increased repeat visits: Encourages repeat business from loyal customers.

  
  

• Customer data: Gain insights into customer behavior to optimize marketing efforts.

  
  

• Enhanced brand perception: A modern, tech-forward loyalty program aligns with their premium positioning.

  
  

3. For Coca Cola Sweden

   
   

• Enhanced collaboration: Align Coca-Cola’s brand with Helsingburger’s premium identity.

  
  

• Increased beverage sales: Higher menu purchases lead to increased sales of Coca-Cola products.

  
  

Metrics for success

• Increased customer retention: Track the percentage of returning customers before and after the loyalty program launch.

  
  

• Loyalty card engagement: Measure the number of active cards, stamps collected, and rewards redeemed.

  
  

• Sales growth: Monitor revenue growth and menu sales across Helsingburger’s 10 locations.

  
  

This digital loyalty card transforms customer engagement by merging convenience with rewards, fostering a win-win collaboration between Helsingburger and Coca-Cola Sweden.