Use Case: Game day just got even better: How the Washington Redskins amped up fan fun with proximity marketing

Nothing beats the buzz of game day—the roar of the crowd, the sea of team colors, the thrill of every play. But the Washington Redskins took things to the next level by turning the fan experience into a real-time celebration with surprise prizes, instant games, and a whole lot of excitement right from the stands.

The game plan? Proximity marketing.

Teaming up with Coupon Tools, the Redskins launched a location-based marketing campaign that brought the fun straight to fans in the stadium. As fans filled the seats and the game got underway, phones started buzzing with a special invite: Play our Scratch & Win game now!

Here’s how it played out:

• Only for the true fans
  Thanks to proximity marketing, only those inside the stadium got the exclusive push notification—because being there deserves something extra.
  
  

• No app overload
  The game was baked right into the fans’ existing sports app. No downloads. No extra steps. Just tap and go.
  
  

• Scratch, win, celebrate
  Fans scratched to reveal instant prizes—from team swag and exclusive merch to epic grand prizes like signed footballs or autographed photos.
  
  

• Claiming was a breeze
  No long lines. No complicated steps. Winners simply showed their screen to a Redskins employee at the Giveaways Table and picked up their prize.

Why it worked so well:

• Hyper-targeted messaging sent only to fans in the stadium
  
  

• Seamless experience through the team's existing app
  
  

• Flexible and exciting prize options
  
  

• Fast, no-hassle prize redemption
  
  

The result? A fired-up fan base that felt more connected, more rewarded, and more in the game than ever before. A true touchdown for fan engagement.