Use Case: Alma's Birthday Celebration: Engage & Win the trip of a Lifetime

Alma, the student restaurant chain for Belgian universities, launched an interactive campaign to boost student engagement. With each food purchase, students received a QR-coded card, granting access to a digital game and a Tiebreaker Question. By participating, they had the chance to win one of two exciting prizes: a winter trip or a summer getaway.

The promotion ran from monday to friday, distributing 35,000 unique QR-coded cards at the checkout. Upon scanning their QR code, students will be directed to a Catch Game where they try to catch as many fries as possible in 15 seconds. After playing, they must answer a Tiebreaker Question:

"How many kilograms of fries were served across all Alma locations in 2023?"

The student with the closest answer wins a prize!

How it works

• Every student who made a purchase at an Alma restaurant received a physical card with a unique QR code.

• Scanning the QR code redirected students to the game platform, where they could choose a language:

• Dutch (for Belgian students).

• English (for international students).

Game Concept:

Students played a 15-second Catch Game, where they tried to catch as many fries as possible. The game was simple, fast, and fun, making it accessible for everyone.

Answer the Tiebreaker Question

After playing, students had to answer a tiebreaker question: How many kilograms of fries were served across all Alma locations in 2023? After the campaign ended, all answers were reviewed. The two students with the closest answers were notified that they had won a prize—one received a ski trip, and the other a summer trip. 

What did we do for them?

We generated 35,000 unique QR codes in a CSV file, which were placed on the physical cards that were distributed. Our developers created two landing pages in Dutch and English, where students could enter their contact details.

To make the experience more engaging, we developed a Catch Game where students had 15 seconds to catch as many fries as possible. After playing, they were directed to a tiebreaker question that they had to answer.

The results

A total of 6,239 people participated in the catch game, with 5,058 submitting an answer to the tiebreaker question. The two students whose answers were closest to the correct one were informed that they had won a trip.

“The campaign went smoothly. We were able to track everything efficiently through Coupontools and found all the data clearly organized. Thanks for your help with the setup—it definitely made a difference!”