Use Case: QR-coupons bring TV commercials to life

Background

We are always looking for smart ways to make digital coupons more effective. One of our most innovative collaborations was with QRomo, a concept that makes TV commercials interactive with QR codes. Thanks to our technology, consumers could claim exclusive coupons directly from a TV commercial. This made TV advertising not only more engaging but also directly measurable and more effective.

Challenge

TV commercials are often one-way communication: a message is broadcast, but direct action is rarely taken. QRomo, wanted to change this by immediately activating viewers and leading them to an exclusive offer with a simple scan.

Our solution

With our advanced QR coupon technology, we added dynamic QR codes to three national TV commercials. Viewers could scan these codes and were directed to a specially designed landing page where they could claim an exclusive coupon. This created a seamless experience between offline and online marketing.

Results

• High scan rates, proving that TV viewers enthusiastically participate.
  
  

• Increased conversions thanks to the immediate availability of coupons.
  
  

• Valuable data insights into consumer behavior and the impact of TV advertising.

Learn more about QRomo’s approach here. Also, check out the official press release here, including the three commercial videos.