Use Case: Smart shopping at the airport: How Aena entices travelers with digital discounts

Client: Aena (Operator of Airports in Spain)

The challenge

Aena wanted to boost sales in duty-free stores. Traditional paper vouchers and standard discounts were no longer as effective. They needed a smart, digital way to reach travelers and encourage additional purchases.

The smart solution

With Coupontools’ digital coupon directories, travelers can quickly access exclusive discounts. Here’s how it works:

• Early access to discounts
  
  

• Travelers scan a QR code on information screens and throughout the terminal to open the digital coupon page.
  
  

• Travelers also see the coupon directories as soon as they connect to the airport Wi-Fi.
  
  

• Simple to use a secure validation
  
  

• Discounts are activated with a single click.
  
  

• To prevent misuse, coupons must be validated at checkout via a QR code scan and a secret password entered by store staff.
  
  

• Successful rollout
  
  

• The digital coupons are already available at five major Spanish airports: Madrid, Barcelona, Alicante, Málaga, and the Canary Islands.

Why does this work?

✔ Hassle-free: Travelers don’t need to download anything - just scan and shop!

✔ Safe & secure: QR code + password prevents fraud.

✔ Increased store revenue: Duty-free shops see immediate results.

✔ Flexible & future-proof: Promotions are easy to adjust and expand.

With this smart approach, Aena ensures that travelers make good use of their waiting time while enjoying a seamless shopping experience.