Use Case: Scan, play, and win with the Alma x Coca-Cola memory game!
How does it work?
In collaboration with Alma x Coca-Cola, we created a super fun and interactive campaign: the memory game! Customers could buy a menu deal with a Coca-Cola drink and stand a chance to win amazing prizes. Curious about how it worked? Read on!
Buy your menu deal and get a unique QR code!
Customers ordered a menu deal with a refreshing Coca-Cola drink and received a special coupon with a unique QR code. This code unlocked the doors to the exciting memory game!
Scan the QR code and start playing!
Using their smartphones, customers could scan the unique QR code and were directed to a website. There, they simply selected their preferred language and started the game. The goal? Match as many card pairs as possible within a maximum of 20 seconds.
See your results instantly
After playing, customers immediately received a thank-you message and could see if they had won! Those who got lucky quickly filled in their details for a chance to win fantastic prizes such as:
5x Duo tickets for Kinepolis: Enjoy a cozy movie night with your best friend!
1x Duo ticket for Rock Werchter: For an unforgettable festival experience!
The fastest players were contacted on Monday
The fastest players were notified on the Monday following their play date to find out if they were one of the lucky winners. Who knows, they might have been among the winners!
Unique QR code - valid once only!
Each QR code could only be used once. However, customers could participate as often as they wanted—as long as they used a new QR code. This gave them extra chances to win!
When did the campaign run?
The campaign ran from September 23 to December 29, 2024—a fantastic period filled with excitement and prizes!
What made this campaign so successful?
Exciting and interactive: The memory game provided a fun challenge and engaged customers!
Repeat participation: Customers could participate multiple times with new QR codes, motivating them to keep coming back.
Quick results: Customers found out immediately if they had won—no long waiting times!
Why was this a great collaboration?
Increased customer engagement: Customers were actively involved with the brand, leading to higher interaction and sales.
Unique prizes: With prizes like Rock Werchter or Kinepolis duo tickets, the campaign was appealing to a wide audience.
Powerful data analysis: Coupontools collected valuable customer data, which can be used for future marketing efforts.
Would you like such a successful campaign for your brand too?
Are you as excited about this interactive and fun campaign as we are? Coupontools offers the perfect solution for brands looking to engage their customers in a creative and dynamic way. Whether you want to give away prizes, collect customer data, or simply enhance brand experience—we are here to help you set up your own digital campaign.
Contact us today and discover how we can help your brand with a custom campaign that excites customers and contributes to your success!
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