Get more digital insights from your customers
If you’re running a business, especially in industries like restaurants or retail, understanding your customers better is essential.
With tools like digital coupons and gamification, you can capture valuable customer data that allows you to engage more effectively and build stronger relationships. Here’s how it works, with clear examples to show you its potential
Why is digital data important?
As a business owner you need more than just visitors. You need to know who and how you can engage with customers after they’ve left your business. Capturing customer data such as email addresses and phone numbers allow you to continue the conversation, promote new deals, and encourage repeat visits.
How can you capture data
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Digital coupons
Businesses can use digital coupons to make sure customers share their contact details. A clothing store could offer 10% off the next purchase if a customer signs up for the newsletter, which allows the store to reach them with future offers. -
Gamification
Gamification is a fun and engaging way to collect customer data. By offering games like “spin the wheel” or “scratch and win” businesses make date collection enjoyable for customers. This encourages higher participation rates, as customers are more likely to engage if they see the possibility of winning something.
Benefits of collecting customer data
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Personalization:
Knowing what your customer likes, allows you to personalize offer -
Engagement:
By reaching out to customers about special offers, you encourage them to come back.
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Insights:
You gain and develop insights that are important for your business. -
Integration:
You can easily sync the coupons or games with your email or SMS campaign
Performance tracking
One of the best parts of our Coupontools builder is the ability to track how they perform. With digital coupons and gamified promotions you can see exactly how many people redeem a coupon, play a game or share contact information.
Use cases with Vouchers
How SipWell used vouchers
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How Shell used vouchers
Read use case