As a restaurant, it is obviously important to keep up with the latest trends to then optimise all efforts within marketing. One way to do that is through Marketing Automation.
In this blog, we are going to briefly discuss what exactly Marketing Automation is and in what way it is useful for restaurants.
What is Marketing Automation?
Marketing Automation ensures that all marketing-related tasks within a company are automated. Think, for example, of emails to be sent or social media updates to be posted and much more.
Using advanced software can make your efforts more efficient and save you time and resources.
How can you use Marketing Automation with Coupontools?
With Coupontools, you can take full advantage of Marketing Automation to automate your marketing efforts.
In combination with Mailchimp, for example, you can easily and in an automated way, send offers, reminders to customers.
This way, you can use Coupontools and Mailchimp to automate and optimise your marketing efforts.
What are the benefits a restaurant can get from Marketing Automation?
Time saving:
Through Marketing Automation, restaurants can automate all repetitive tasks. That way, they will be able to spend more time on other things within their operations.
Engagement:
You will also ensure increased engagement. By automatically sending the tasks that are usual such as offers and messages, you continue to increase your customers' engagement in the same way as usual.
Retention:
A simple benefit that is often underestimated is retention. By maintaining contact with customers through messages, for example, restaurants can encourage repeat visits and retain customers.
Retaining contact is a task within business operations that can also be automated.
Conclusion
So marketing automation can be very useful for restaurants or within a business operation in general. By automating your tasks, you can save a lot of time on the one hand and put the effort into other tasks on the other.
Also read the following blogs on our website, how to use Marketing Automation, Zapier and API.
