Digital coupons are more important than ever before. On the one hand, it helps businesses boost their conversions and sales, and on the other hand, it helps the customer saving money. It’s a win-win situation for both parties! So, of course, that’s the primary angle. But you wouldn’t be the first business to suffer from fraud if your approach isn’t correct or you’re not collaborating with an experienced partner.
What are coupon codes?
Coupon codes are the verification that a person has a valid coupon of yours. If the input code matches the code you issued, the coupon will be successfully validated, and the customer can enjoy the discount. If the input doesn’t match or the code has already been used, the person will not enjoy the deal. It’s a form of security to prevent your business from fraud. Fraudsters can harm your business and the expected ROI of a coupon campaign.
Coupon Code Formats
- Randomized / Unique
Every issued coupon has one unique code. If the code has been used, access will be denied. These unique codes are way more secure than their fixed counterparts. Unique codes are meant for single-use only.
- Fixed
Every coupon has the same code or phrase. These provide an elementary level of security because people can share the codes with their friends.
How to generate/import unique coupon codes with the coupon code generator?
- A built-in coupon code generator
At the Coupontools software, we provide a built-in coupon code generator. The system generates random, unique codes for every issued coupon. You can export these codes as well. You can even manage that all codes start with the same prefix. Thus, you remain in complete control.
- Manual
Import (unique) codes manually by simply entering them into our system.
- Import codes by file
Import ready-to-use validation codes to your coupons created with the Coupontools software. For example, your POS system can generate codes that you can upload to your coupon.
BUT THERE'S MORE THAN SOLELY A COUPON CODE GENERATOR!
Of course, Coupontools is more than a simple coupon code generator! The Coupontools software is the one-stop platform for businesses who want to take their mobile (coupon) marketing to the next level.
- Gamification
Gamification is a widespread phenomenon and is loved by both businesses and audiences. It’s a great way to provide unique experiences to your audience. Wonderful experiences help raise customer engagement, brand awareness, and customer loyalty. Apart from that, digital (gamified) coupons are a proven traffic generator and sales stimulator.
- Coupon Directories
The coupon directory/coupon catalog is another feature that our users love. It’s a web-based coupon catalog that allows you to publish all your campaigns in one catalog. It has multiple advantages, such as users know where to look for your latest deals. You can easily add or delete deals, and you only need to promote one catalog instead of all your digital coupons separately.
- Data capture & statistics
With every coupon you distribute, you can easily capture customer data and kickstart your own customer database. You can require people to fill out their data before they’re allowed to proceed. A great addition to capture customer data in return for a nice discount.
Digital = trackable. Every step in the coupon process is completely trackable. You’ll have a detailed overview of all opened, played, claimed, and redeemed campaigns. Furthermore, it’s easy to capture ROI, so you eventually know how successful your campaign has been.
Looking for more information about Return on Investments calculations in digital marketing campaigns using the Coupontools software? Consult this article!
- Automation and integrations
Lots of integrations with various third-party applications like Mailchimp, Constant Contact, Zapier... The software also provides an in-house automation tool and APIs to make automation possible. So you can utilize the data you captured within one platform.
- White-labeled – Reselling
The entire software and digital campaigns can be completely rebranded. This way, you can easily resell the software or campaigns as if they’re yours!
All information concerning white label digital campaigns and white label software in a nutshell.
- Built-in distribution
The Coupontools software provides various built-in distribution methods to launch your campaign from the coupon builder immediately. Distribute your coupon through landing pages, email, SMS, QR codes, website, website pop-ups, social media...
- Built-in validation methods
In addition to the secure coupon codes I already described as a validation method, there’s even more to guarantee fraud-proof digital campaigns.
Here’s some more information about our secure validation methods. Press on the image!
Bottom line: unique coupon code generator
With the Coupontools software, any business can generate coupon codes thanks to the built-in coupon code generator. But of course, Coupontools has way more in-store than solely a coupon code generator. The Coupontools software helps every business take their mobile (coupon) marketing efforts to the next level.
Sign up for a free trial account today and start creating your first campaigns!
Questions? Don't hesitate to contact us at any time!
