Digital marketing is everywhere, and digital coupons are increasingly popular. But with the rise of digital coupons, other problems come to the surface. One of these is the gap between data in the Coupontools software and your POS system. Thanks to importing barcode formats into a digital coupon, those issues belong to the past.
Why should you import barcode formats to your Coupon?
- Secure validation
Carefully mark digital coupons as used with your POS scanner. After successful validation, the Coupon can’t be used again.
- No additional tools for validation / Ease of use
Thanks to validating digital coupons with your POS, there’s no need to use additional tools or devices.
- Statistics & ROI
Thanks to validating campaigns with your POS system, all data is carefully processed in your POS system.
How can you work with barcode validation using the Coupontools digital coupons?
- Import own (POS-generated) validation codes
Easily import your own validation codes generated by your POS system. The Coupontools platform automatically assigns unique validation codes to every distributed Coupon and shows a unique scannable validation barcode.
- Via JSON rest API
Coupontools supports advanced JSON rest API. The Coupontools platform automatically assigns a unique validation code to every distributed Coupon. Connect your POS system with the Coupontools API to validate your Digital Coupons using your POS system. This solution needs development work from your POS supplier to set this up.
TIP: If considering barcodes and POS validation, a specialized POS developer is recommendable. The setup often gets complicated, but it is all worth it in the end.
What barcodes formats can you import onto a digital coupon?
- UPC-A
Universal Product Code. UPC-A barcodes exist our of 12 numerical digits, which are uniquely assigned to each trade item. It allows you to scan the barcodes with your POS scanner.
Visit this webpage for more information.
- EAN8
EAN-8 is derived from the longer European Article Number (EAN-13). Mainly used on smaller products where a 13 digit code wouldn’t fit properly.
More information on this webpage.
- EAN13
An EAN-13 barcode (originally European Article Number, but now renamed International Article Number even though the abbreviation EAN has been retained) is a 13 digit (12 data and 1 check) barcoding standard. Often used at the point of sale of retail stores.
More information can be found on this webpage.
- CODE39
Code 39 (also known as Alpha39, Code 3 of 9, Code 3/9, Type 39, USS Code 39, or USD-3) is a variable-length, discrete barcode symbology. One advantage of Code 39 is that since there is no need to generate a check digit, it can easily be integrated into existing printing systems by adding a barcode font to the system or printer and then printing the raw data in that font.
For more information, check this page.
- CODE128 (GS1-128 EAN-128)
GS1-128 (formerly known as UCC/EAN-128) is a subset of Code 128. It is used extensively worldwide in the shipping and packaging industries as a product identification code for the container and pallet levels in the supply chain. The symbology was formerly defined as ISO/IEC 15417:2007.
Visit this webpage for more information.
- GS1 DATABAR Non-Stacked
Most existing scanning systems are capable of reading the GS1 DataBar Expanded and GS1 DataBar Expanded Stacked barcodes. Retailers may need to enable this functionality in their systems, but in some instances, software modifications may be required.
For more information, check this page.
- GS1 Databar Stacked
Most existing scanning systems are capable of reading the GS1 DataBar Expanded and GS1 DataBar Expanded Stacked barcodes. Retailers may simply need to enable this functionality in their systems, but in some instances, software modifications may be required. To be able to process coupons seamlessly and to avoid a disadvantaged position in the marketplace, retailers need to implement and activate these technologies as soon as possible.
More information on this webpage.
- PDF417
PDF417 is a stacked linear barcode symbol format used in various applications, primarily transport, identification cards, and inventory management. PDF stands for Portable Data File. The 417 signifies that each pattern in the code consists of 4 bars and spaces and that each pattern is 17 units long. It is represented by ISO standard 15438.
Visit this webpage for more information.
- QR Code
QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan. The QR Code system became popular outside the automotive industry due to its fast readability and greater storage capacity than standard UPC barcodes. Applications include product tracking, item identification, time tracking, document management, and general marketing.
For more information, check this page.
- Aztec
Aztec Code, also known as Aztec barcode, is a two-dimensional matrix symbology containing dark and light square data modules. A two-dimensional imaging device such as a CCD camera is necessary to scan the symbology. Aztec Code produces readable codes with various printer technologies. It is also well suited for displays of cell phones and other mobile devices.
More information on this webpage.
Bottom line: Barcodes format imports in digital coupon
Thanks to the Coupontools software, you can easily import POS-generated validation codes onto your digital coupon. The POS-generated validation codes can be formatted into particular barcodes. Once you have configured this, you'll be able to scan the displayed barcodes with your POS scanner.
Would you love to try this yourself? Sign up for a free trial account and experience the ease of use yourself! Keep in mind to switch to the gold plan if you want to use barcodes for validation.
Any questions? Get in touch!
