Unique marketing idea
Almost every business is using mobile marketing to generate leads, drive traffic, and boost sales. The ones who aren't are missing out on huge opportunities to convince customers to spend money on their business. But how do you stand out if everyone is putting their eggs in the same basket? I'll provide you a few unique marketing ideas that help you generate exposure and attention without a doubt.
Unique marketing ideas
- Gamification
Gamification might be one of the easiest ways to distinguish yourself from competitors. Customers are always looking for pleasant experiences and ways to save money. What if you could easily combine the 2 in one campaign? I'll show you some unique marketing game ideas below that helps your marketing campaign generate the exposure it deserves.
- Games based on luck
The game formats listed below are completely based on luck. The admin of the campaign carefully sets up the odds of winning the prizes. You are in complete control of how many prizes the customers can win. Customize the gamified coupon to your branding and provide your customers unique experiences.
- Digital scratch cards coupon
A scratch card might be one of the most famous game formats on the list. Everyone knows the paper scratch cards and the suspense they bring. Digital scratch cards go beyond that. They allow you to capture customer data and are completely trackable.
- Here's an example of a digital scratch card coupon designed with Coupontools. Experience it yourself!
- Digital wheel of fortune coupon
A digital wheel of fortune coupons is the second most popular game format in this list. The entire wheel of fortune coupon can be rebranded, and the admin configures the odds for winning prizes. Perfect for capturing data and generating insights in return for an appealing discount.
Here's an example of a digital wheel of fortune coupon designed with Coupontools. Experience it yourself!- Wheel of fortune coupon
- Wheel of fortune coupon
- Digital slot machine coupon
A digital slot machine coupon is basically like a slot machine in a casino. Match 3 images, logo's or icons to win a prize. Great game for brand awareness. Of course, the admin is in complete control of the odds of the prizes.
Here's an example of a digital slot machine coupon designed with Coupontools. Experience it yourself! - Digital match2win coupon
A bit similar to a memory game, but a slightly different format that's entirely based on luck. Great game for brand exposure and awareness. People have a predefined number of tries to match a valid pair. Again, the admin configures the odds and decides how often people can win.
Here's an example of a digital match2win coupon designed with Coupontools. Experience it yourself!
- Digital scratch cards coupon
- Games based on skill
The game formats listed here are entirely based on the player's skill. The faster one completes the game, or the more points some get, the greater the prize. Customize the games to your branding and provide your customers a wonderful experience with your brand!
- Digital memory game
Everyone is familiar with the traditional memory game, and most of you have at least played it once in your childhood. People need to match valid pairs in the fastest possible time. It's a great engagement, brand awareness, and brand recognition game.
Here's an example of a digital memory game coupon designed with Coupontools. Experience it yourself! - Digital slide puzzle
The digital slide puzzle is another enjoyable game format. People need to recreate an image, logo, or brand by solving the puzzle. An Excellent game format to improve brand awareness, brand exposure and offer your audience a unique experience.
Here's an example of a digital slide puzzle coupon designed with Coupontools. Experience it yourself! - Digital catch game
The digital catch game is the last game format on this list. People need to catch as many falling objects as possible and achieve the highest possible score. The more objects you catch, the greater the prize will be. Also, a great game format because people love skill-based games.
Here's an example of a digital catch game coupon designed with Coupontools. Experience it yourself!
- Digital memory game
- Games based on luck
- Coupon directory
Mobile Coupon Directories are a clever way of distributing your coupons if you're often launching digital coupons. It's a collection of all your digital deals in one mobile coupon catalog. It has many advantages for both business and customer. The customer knows where to look for the latest deals, can easily search for deals, and can favorite deals they love. It is possible to require user registration or payments before people can enjoy the deals published in the directory. Every gesture in the coupon directory is trackable and will provide your business with vital insights into your customers.
Have a look at this web page for more information about the relevance and usage of digital coupon books.
- Automated birthday program
Another unique marketing idea Coupontools provides automated birthday programs. Birthday marketing is a personalized marketing approach at its finest. People love the fact that you congratulate them, and even present them on this special occasion. All of a sudden, the connection with their beloved brand becomes more personal than it ever was. The great thing if using the Coupontools software is that you can automate the entire flow. You import a customer data list with birthdays, configure the message and even embed a coupon in your message. You'll notice that people are very likely to redeem the birthday coupon they received from you. The beauty of this automation is that it still comes across as being very personal while you actually configured it months ago.
- Phygital marketing
Phygital marketing is the art of combining physical experience with a digital sequel. It's a unique marketing idea to spice up the shopping experience in-store. Coupontools provides various distribution methods that help you distribute digital coupons to shoppers in your physical store.
Want to know more about our Phygital marketing solutions? Check this page!
- Mobile Wallet marketing
Mobile Wallets are still gaining in popularity, and people are adopting them more often now. Marketers should keep their eyes open for opportunities like this. Since Mobile Wallets almost default on most phones now, it's an advantage they have to benefit from. A great functionality of Mobile Wallets is that you can send out push notifications with a clear call to action to everyone who saved your digital coupon, voucher, or loyalty card in their Mobile Wallet.
Mobile Wallet Marketing is easy using Coupontools. Easily design amazing digital campaigns that can be stored in Mobile Wallets. More information? Have a look at this page.
Conclusion: unique marketing ideas
Almost every business relies on mobile marketing for bringing in leads, data, and revenue. If you're not offering unique content, your business gets lost in the overload of content. If you really want to distinguish your business from others, you need to be creative. Coupontools is the first great step to design the wonderful mobile marketing campaigns that generate the exposure they deserve.
Create a free trial account today and start revolutionizing your mobile marketing!
Do you have any questions? Don’t hesitate and ask them!
