Automated birthday SMS marketing program
Birthdays are a unique and personal event in someone’s life. It's a special day for the customer and a great angle to establish a personal relationship with your customers. Thanks to the Coupontools software, you can easily set up automated birthday messages via SMS. How? I'll show you the advantages, some examples of great birthday marketing, and this article's setup.
Why would you implement birthday marketing in your strategy?
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Personal approach/experience
A personalized marketing approach is the standard these days. Birthday marketing perfectly responds to that. It's a unique event in the person's life, and the recipient feels specials if his favorite brand remembers his birthday. -
People love it / feel appreciated
People love birthday wishes in general, so why don't you get the most out of it as a business? Send personalized birthday wishes and a special digital birthday coupon. You'll notice that many people redeem their gift because they feel chosen and appreciated. It's not every day you get something special for free! -
Easy and effective
Thanks to the Coupontools software, birthday marketing can be easily added to your existing marketing efforts. Capture or import data, set up automated birthday reminders, and the hard work is already done. Then, you can sit back and relax while every person receives a personalized message on his birthday. -
Scarcity
Using the Coupontools software, you can effortlessly add a unique digital coupon to your personalized birthday message. In addition, the digital coupon should be limited in time so that recipients use their gift right away!
Why birthday marketing via SMS?
SMS is still considered one of the most personal and effective communication channels. Here's why:
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Personal
Text messages are a very personal communication approach. You can set up field names that are replaced by personal elements. Text messages are also soon as trustworthy because they're located among messages from friends and family. -
Cheap
Text messages are a relatively cheap way of communication. It doesn't require any design work, and the fees to send out messages are affordable. -
Reach
Everyone with a mobile phone has the ability to receive text messages. This makes it possible to address older people as well. -
Immense open rate
Text messages have immense open rates compared to other communication channels such as email. That's because you can't delete a text message without reading it first. If your copy is on point, actions will follow without any doubt.
How can I capture birth dates?
Birthday marketing has many advantages for any business. But the first obstacle businesses need to surpass is obtaining customers' birthdates. So how can you capture the birthdates of your audience? Easy!
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Digital (gamified) coupons
Require data before people can access and benefit from the discount coupon. -
Landing pages
A sign-up page before someone has access to your coupon or loyalty card. The data can be automatically transferred to your SMS contact list for your birthday program. -
Coupon Directory registration
Require coupon directory registration and ask for birthdates in the sign-up form. -
Mobile Marketing Kiosk
Set up a mobile marketing kiosk in your store to capture SMS or email opt-ins. People enter their data and can sign themselves up for your SMS marketing program. -
Opt-ins / forms
Allow people to sign-up for your mailing or messaging program. While signing up, they require their birthdate and permission to send promotional messages to that specific customer. -
Zapier/API connection with existing CRM
Transfer or import data you have already collected using Zapier or API for automation. This way, you can transfer the data you already collected and use it for your birthday marketing text messaging setup.
Thanks to the Coupontools in-house automation tool, it is easy to transfer the captured birthdates to an SMS list. This way, you can automatically transfer captured data to an existing SMS list for birthday reminders.
The only thing you need to take care of is the text and campaign included in the SMS.
What types of campaigns can I send through SMS?
Coupontools provides various campaign types that you can include in a birthday message. In addition, there are various ready-to-use birthday coupon or voucher templates so that you can launch your birthday marketing campaign immediately. Set up the values, alter some texts, and you're ready to go!
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Digital (gamified) coupon
Present the birthday boy or girl a digital gamified coupon on their birthday. The coupon URL is included in your text message and ready for the recipient to use. Keep in mind to offer a valuable deal on someone's birthday. Otherwise, you make them feel cheap, and that's the last thing you want to happen. For example, a 30% discount on their next purchases is considered a nice gift.-
You can include various birthday coupon types such as:
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Conclusion: Automated birthday SMS marketing program
Birthday marketing initiatives are very beneficial for any business. It's one of the best ways to highlight the personal connection you have with a customer. The customer feels appreciated if they receive a text message from their favorite brand on their birthday. Easily add a digital coupon to your automated text message to reward the birthday boy or girl on his/her special day! Personalized marketing at its finest! Have a look at the webpage or use case for more information!
Are you considering birthday marketing yourself? Here's some more information on how Coupontools helps you with it!
Do you want to try out our software yourself? Create a free trial account and start today!
Do you have any questions? Then, don’t hesitate and shoot!
