The European Championship football madness is finally arriving. After a delay of 1 year, fans are more excited than ever before. They're more than ready, that's for sure. Is your marketing, though? The European Championship is a great angle to engage with your audience. Let's look at what sort of marketing campaigns you can easily design with the Coupontools software.
What's unique about Coupontools marketing games?
Using the Coupontools software, launching marketing games is easy. But what's unique about Coupontools? We always combine engagement and awareness games with a commercial sequel. For example: With a digital marketing game from Coupontools, you can effortlessly raise customer engagement, brand awareness and capture data. But there's more. Every game eventually results in a discount coupon that helps your business boost conversions, traffic, and sales!
The marketing game formats
People in general love games especially sports fans. So why shouldn't your brand respond to that?
Do you want to know more about Fan engagement? Browse through this page for more information.
- Wheel of fortune
A wheel of fortune is perfect for raising engagement, capturing customer data, and providing valuable discounts that eventually boost conversions and increase sales.
You can start from a pre-made template and completely rebrand it to your corporate style. Set up the prizes, define the odds, and let people have their shot. It's a great game format for handing out fan gadgets or highlighting certain partners.
Try the wheel of fortune coupon yourself!
- Slot machines
A slot machine game is another game that's completely based on luck. Customize the digital game coupon, configure the odds and prizes and allow potential losers multiple retries so that everyone ends up winning. A slot machine game helps you to build and maintain a positive relationship with the user.
A great campaign idea for this game could be that players have to match a team/country logo and receive a prize connected with the country.
Try the slot machine coupon yourself!
- Scratch Card
A digital scratch card might be one of the most popular and easy-to-use digital game formats. Everyone is familiar with paper scratch cards, but digital ones are gaining in popularity as well. It's the perfect game to raise engagement, awareness and capture customer data. Like I mentioned before, the marketing game finally results in a digital coupon with a discount or a free gadget.
Completely rebrand the game to your corporate branding, configure the prizes and odds and make sure there are no losers! You can easily design a pitch or logo that needs to be scratched to reveal the prize.
Try the scratch card coupon yourself!
- Memory Game – Match the players
A memory game is a game loved by all ages. It's a beautiful game to raise engagement, brand awareness and boost conversions.
The entire memory game can be customized and rebranded. During the Euros, you can, for example, have players match famous players with their nationality. This game isn't based on luck but entirely on the player's skill. The faster you complete the game, the greater your prize will be. This way, you know that you're rewarding the people who earned it the most. Like they do in sports, you know?
Try the memory game coupon yourself!
- Match2win – Match a historical duo
The match2win game has slightly similar features to the memory game. The main difference is that this game is entirely based on luck and people only have a few shots to match a pair.
A great format during the Euros can be to have people match 2 players from the same country and win a prize connected to that country. For example:
- Person matches 2 French players; he wins a bottle of wine
- Person matches 2 Belgian players; he wins some beers
- Slide puzzle – recreate the logo or player
Let people recreate an image with the slide puzzle game. For example, a picture of a famous player from a participating country or putting certain partnerships in the spotlight. It's a great game to boost brand awareness and recognition because users spend some time completing such a slide puzzle.
Furthermore, you are in charge of the puzzle's difficulty and what prizes can be won with the puzzle. The rewards are based on how fast people can complete the puzzle. Quick participants can win bigger prizes than slower ones.
This game format is on request. Get in touch with the support team for access!
- Coupon Directory – collect all deals
A digital coupon catalog is an excellent solution if you plan to launch multiple campaigns before or during the Euros. The digital coupon catalog allows you to collect all your valuable deals in one digital catalog. Users know where to look, and you only have to promote 1 catalog instead of multiple deals separately.
Furthermore, the digital coupon catalog can be completely rebranded to your corporate style. Another significant benefit is that you can require user registration or even payments before people can access your coupon catalog and participate in your games and campaigns.
- Landing Page
A landing page is an excellent addition to the earlier mentioned game formats. It helps brands launch exclusive games that are only meant for a select group of participants.
The landing page is situated before the actual game coupon. People first have to enter their data before they can access the coupon. The landing page helps you raise the exclusivity and security of your campaign because not everyone will be able to participate.
There are multiple approaches: only allow 1 digital game coupon per phone number or only allow people to participate if they have already purchased something at your store or restaurant. You can require people to fill out their bill ID before they'll be able to play and redeem your game coupon.
Try the landing page yourself!
Looking for more information about our gamified solutions? Have a look at this page!
Here are some additional examples of digital campaign formats of Coupontools.
How to work with Coupontools?
Create: Design great digital game coupons starting from professional pre-made templates. Completely rebrand and customize any template to your corporate style, include a data capture form, configure the prizes and odds.
Distribute: Once you created the digital game coupon, it's time for distribution. Effortlessly publish your digital game coupon using our built-in distribution tools such as email integrations, SMS integrations, landing pages, QR codes,...
Validate: validation is a critical aspect if you're handing out valuable discounts or prizes. Validation means that when a customer redeems his coupon, you mark that coupon as used so that it can't be used again in the future. Coupontools guarantees fraud-proof digital campaigns. Here’s some more information about our secure validation methods. Press on the image!
Analyze: After you published your digital campaign, you can consult real-time statistics about it. You'll have an insight into how many times your game has been played, how many times people claimed your coupon, and finally, also redeemed your coupon. Furthermore, all personal customer data you managed to capture is carefully stored in our databases and ready for you to use in future campaigns.
Bottom line: UEFA EURO 2021 interactive marketing games campaign ideas
Engaging with your audience and maintaining a relationship is valuable. Digital marketing games help you maintain a customer relationship in a pleasant and exceptional way. It's a wonderful experience for your audience while it helps your business reach multiple objectives such as increasing brand awareness and customer engagement, capturing customer data, and boosting sales. If you haven't used gamification yet, now might be the right time.
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